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J. Fitzgerald Group Drives Lockport Recycling Program to Immediate Success | Business

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J. Fitzgerald Group Drives Lockport Recycling Program to Immediate Success
J. Fitzgerald Group Drives Lockport Recycling Program to Immediate Success

J. Fitzgerald Group, an international advertising and marketing agency based in Lockport, recently developed a complete kickoff marketing campaign for the City of Lockport’s Recycling & Refuse program.

JFG’s work included the new recycling program’s theme, name, logo, an easy-to-navigate consumer website, informational postcards directed to residents and business owners, a brochure and public relations support and guidance.

The materials JFG created helped city officials immediately secure public awareness of the new program and boost community participation, resulting in over $100,000 in waste collection savings and nearly $5,000 in new revenue from sales of recycled goods after just the first few months. The campaign also helped the City avoid a public backlash due to a drastic change in their refuse services.

Celebrating 10 years of client success, J. Fitzgerald Group is a full-service advertising, marketing, web design and research firm employing professional copywriters, designers and web developers with expertise in local, regional and worldwide markets.

For more information, please contact Tim Marren at J. Fitzgerald Group, (716) 433-7688 or visit www.jfitzgeraldgroup.com.

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