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Audubon Community Nature Center Unveils New Sign and New Name | News

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Audubon Community Nature Center Unveils New Sign and New Name
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Audubon Community Nature Center Unveils New Sign and New Name

Jamestown, NY – Audubon Community Nature Center (ACNC) began its 60th anniversary year with all things new: a new name, newly defined mission, vision, and belief statements, and new slogan, graphics, and website.

The change was celebrated with the recent unveiling of a new sign at its entrance on Riverside Road, one-quarter miles east of Route 62 between Jamestown, New York, and Warren, Pennsylvania.

President Ruth Lundin addressed the assembled group. She noted that for the last ten years, the Nature Center staff and Board of Directors have been thinking that the name and the logo did not do justice to its wide range of exhibits, events, and programming. Despite focus groups, surveys, and questionnaires, including both members and strangers, “The crystal ball remained murky. We were not interested in taking a new direction but in clarifying the essence of what we provide.”

Things turned around when, “Just 10 months ago, a new committee began work. It included staff, board members, and Nature Center members, and was ably led by Kristen Johnson Lombardi, a wonderfully talented volunteer who has experience leading branding efforts, together with Andy King, a talented graphic design artist.”

Lundin explained that Audubon was moving to become a community nature center “even before we knew what to call it.” In the last two years, Audubon has doubled membership in Warren and begun to provide programming there, thanks to support of the Community Foundation of Warren, the DeFrees Family Memorial Fund, and the Conarro and Sokolski Family Foundations. In the last year, membership and programming expanded in Northern Chautauqua County thanks to a grant from the Northern Chautauqua Community Foundation and support from National Audubon.

Lundin also recognized the continuing support of the Chautauqua Region Community Foundation and the Ralph C. Sheldon Foundation. The latter has provided funding to create a new constituent management program that will be the first of its kind in the area. 

Board Chair John Beard observed, “Whether you bring a kid to day camp, or walk the trails, or attend Birds of Prey Day, this name -- Audubon Community Nature Center -- will ring true to you.  It’s the right name for the place you love."

Pierre Chagnon, Vice-Chair for Strategic Planning, said that ACNC Board of Directors, staff, and volunteers have been arduously developing and refining the Strategic Plan and its seven goals over the past three years. He noted that the day’s event commemorates the accomplishment of perhaps the most difficult goal: determining the identity and branding for the organization.

In addition to staff and board members, the unveiling was attended by Warren County Commissioner Jeff Eggleston, Chautauqua County Executive Vince Horrigan, and representatives from the Chautauqua Region Community Foundation, Community Foundation of Warren County, Ralph C. Sheldon Foundation, and Jamestown Renaissance Corporation.

The ACNC’s slogan is now “The connection begins with you.” Its refined Mission Statement is “Audubon Community Nature Center builds and nurtures connections between people and nature by providing positive outdoor experiences, opportunities to learn about and understand the natural world, and knowledge to act in environmentally responsible ways.” Its Vision Statement is “Audubon Community Nature Center builds and nurtures connections between people and nature.”

You can visit the Audubon Community Nature Center’s new website at auduboncnc.org.

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