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Just Announced: The French Connection to Appear at HockeyTowneUSA Fan Fest

Just Announced: The French Connection to Appear at HockeyTowneUSA Fan Fest

The French Connection — Gilbert Perreault, Rene Robert and Richard Martin — will be appearing December 26 and 27 at HockeyTowneUSA Fan Fest in the Buffalo Niagara Convention Center.

HockeyTowneUSA Fan Fest is being held December 26-29 and is sponsored by Towne Automotive Group, Certo Brothers Distributing Company and Sgroi Financial LLC, in association with WNY Hockey Magazine. Hockey fans from Western New York, Southern Ontario and around the world will also be in downtown Buffalo during this time for the World Junior hockey tournament.

Primordial Strength Leading the Way to Bring Sports Concussion Expert to WNY

Primordial Strength Leading the Way to Bring Sports Concussion Expert to WNY

Primordial Strength Inc. of East Aurora is looking for community support in its effort to bring Chris Nowinski of the Sports Legacy Institute to Buffalo for a speaking engagement in early spring. Nowinski, president, CEO and co-director of the Center for the Study of Traumatic Encephalopathy at the Boston University School of Medicine, is also the author of “Head Games: Football’s Concussion Crisis.”

HockeyTowneUSA Fan Fest Coming to Downtown Buffalo

HockeyTowneUSA Fan Fest Coming to Downtown Buffalo

The world is coming to Buffalo ... and we’re throwing a party!

HockeyTowne USA Fan Fest, four days of fun for kids, moms, dads and hockey enthusiasts, is coming to the Buffalo Niagara Convention Center in downtown Buffalo December 26-29. Admission is just $5 per person, and children 12 and under are free with a paid adult admission.

A private VIP party featuring The Boys of Summer will be held on Sunday, December 26. HockeyTowne USA Fan Fest will then open to the public from 10 a.m. to 9 p.m. Monday, December 27 and Tuesday, December 28, and from 10 a.m. to 5 p.m. Wednesday, December 29.

There's something for everyone!

Local High School Coaches Become Certified in Concussion Reduction Training

Local High School Coaches Become Certified in Concussion Reduction Training

Coaches from West Seneca East Senior High School are the first from a Western New York school to become certified in Primordial Strength Inc.’s Concussion Reduction Basic Neck Training as part of their football strength training certification, according to Primordial President Steven Helmicki. Concussion certification and explosive power endurance certification is available for all sports and can be taught in your school.

Local Fitness Expert to Celebrate a Decade of Writing for International Strength Magazine

Primordial Strength Inc. President Steven Helmicki, a resident of East Aurora, will celebrate his 10th year of writing for MILO: A Journal For Serious Strength Athletes, in December. Published by IronMind, MILO is the pre-eminent international strength magazine.

Primordial Strength’s Marine Training Methods Receive Endorsements

The National Academy of Sports Medicine (NASM) and The Cooper Institute have approved Primordial Strength Inc.’s Marine Functional Force Training for continuing education units for all NASM- and Cooper Institute-certified trainers. 

Local Fitness Instructor Named Ambassador to Sports Legacy Institute

Primordial Strength Inc. President Steven Helmicki of East Aurora was recently named a Sports Legacy Institute Ambassador. The mission of the Sports Legacy Institute is to advance the study, treatment and prevention of the effects of brain trauma in athletes and other at-risk groups. SLI was founded in 2007 to “Solve the Sports Concussion Crisis,” and in 2009, SLI launched programs to also serve military veterans. 

SLI is primarily focused on the study of the degenerative brain disease Chronic Traumatic Encephalopathy, or CTE, a condition caused by repetitive concussive and sub-concussive brain injuries. Helmicki contributes by communicating the Institute’s message locally and continues to advance neck and trap training that aids in the mission.