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RBC Wealth Management Committed to Buffalo Niagara Riverkeeper | Business

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RBC Wealth Management Committed to Buffalo Niagara Riverkeeper
RBC Wealth Management Committed to Buffalo Niagara Riverkeeper

RBC Wealth Management in Williamsville brought an example of a global environmental commitment to cleaning up the shores of Ellicott Creek. RBC employees, friends, and family members partnered with the Buffalo Niagara RIVERKEEPER’s Spring Shoreline Sweep on Saturday, April 16.

As a corporate partner, RBC Wealth Management worked with volunteers to remove trash and debris from Ellicott Creek at Island Park in Williamsville.  Similar efforts with volunteers were dedicated to cleaning up Amherst State Park and other sites along Ellicott Creek. 

“This was a great opportunity to help care for our environment while at the same time introducing our corporate-wide RBC Blue Water Project™ to the Western New York community,” said Christopher Shafer, Williamsville office director.

The RBC Blue Water Project™ is an innovative, 10-year, global commitment launched by Royal Bank of Canada, parent company of RBC Wealth Management, to help protect fresh water -- the world's most precious natural resource. RBC takes a leadership role in the project to encourage the involvement of other corporations in a spirit of collaboration among and between all sectors to help protect the world's fresh water.

“Our Great Lakes water is like a savings account for our water resources,” said Julie Barrett O’Neill, Executive Director of the Buffalo Niagara RIVERKEEPER.   “They hold 20% of the Earth’s fresh surface water and require protection and restoration.

“Royal Bank of Canada is helping Buffalo Niagara RIVERKEEPER keep our fresh water safe and sound for current and future generations,” she said. “We are excited to partner with the dedicated RBC Wealth Management volunteers for the Spring Shoreline Sweep.” 

By removing trash and debris from area streams and rivers, the impact on wildlife and fish is reduced and water quality improved.  Each spring, more than 1,000 volunteers celebrate Earth Day by volunteering through the Shoreline Sweep and make a difference in their community.

For more information, visit www.bnriverkeeper.org.  


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